Gold - Miami Addy Awards 2019
What if we told you playing soccer could help you become a better lawyer one day? Or that playing tennis can enhance the skills you need to become the world-class surgeon you always dreamed of being?
Many girls quit the sport they love at a young age because they feel it takes time away from focusing on having a successful future, so we set out to prove just the opposite.
AD: Alain Katsman
Introducing Adidas myLadder. An interactive app that allows girls to practice the sport they love, while simultaneously improving on skills that will help them in their future, whatever that may be.
We continue our efforts to communicate the benefits of the MyLadder app through an outdoor print campaign.