The New York Times is trying to confront one of the biggest challenges it faces as a news publication: people often are not able to distinguish fact from opinion.
So we set out to do just that, by providing readers the basic tools necessary to make that crucial distinction.
AD: Juan Sebastian Gomez Guttierrez
Designer: Andrea Lustgarten
By positioning the words "I Think" as a symbol of opinions, this campaign aims to prompt readers to look closer at what they read.
Users will be able to find the "I Think" stickers in their social sticker packs, allowing them to call out opinion-based posts. The vibrant tones will catch the eye of other viewers, creating a domino effect of information.