The challenge was to celebrate a community. So we decided to celebrate Miami.

Cultural influences in this vibrant city have made their way into how we communicate. Here, we all understand each other. But, we realize not everyone might. So, we decided to create the ultimate 'Mayami' dictionary highlighting a custom typeface, where each letter is derived from an iconic Miami staple.  

 

Copywriter & Designer

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Some of my favorites (not because I wrote them): 

Custom typeface where each letter is derived from an iconic Miami staple. 

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With Google Lens, you can point at any letter with your phone and learn about its origin. 

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Alphabet Coaster Set

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Stickers

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