How do you highlight the strength and durability of Valspar Reserve Extreme Weather Paint?

By positioning it as the ultimate anti-aging treatment. 

(Not applicable to humans). 

Copywriter and Art Director

building2.png
Artboard 1.png
lighthouse2.png

We continue the campaign efforts with strategically placed billboards near buildings and homes that are coated in Valspar. These are meant to make people look twice, and relate themselves with a product that is rarely relatable.

BB1.png
BB2.png
BB3.png

Through experiential efforts, we decided to target buildings, restaurants, and other public places that utilize Valspar on their exteriors, and leave special messages at these locations.

experientialvalspar.png
Storefront.png
  • Black LinkedIn Icon