How do you highlight the strength and durability of Valspar Reserve Extreme Weather Paint?
By positioning it as the ultimate anti-aging treatment.
(Not applicable to humans).
Copywriter and Art Director
We continue the campaign efforts with strategically placed billboards near buildings and homes that are coated in Valspar. These are meant to make people look twice, and relate themselves with a product that is rarely relatable.
Through experiential efforts, we decided to target buildings, restaurants, and other public places that utilize Valspar on their exteriors, and leave special messages at these locations.