El Getaway

To reach U.S. Latino families, Airbnb created a campaign grounded in the everyday truths of Latino culture. With director Ricardo Jones, we captured a real day at an Airbnb: Abuela feeding everyone, tíos arguing over dominoes, the loud, warm chaos that defines it all.

Instead of a traditional VO, the film is driven by a voice note from the family group chat. because for Latinos, the trip doesn’t start at arrival, it starts the moment the link is shared. As they imagine the trip, we see it come to life.

Agency: AKQA
ACD AD: Luiza Lopes