DON’T JUST PAY, PAYPAL

 

For their first rebrand in 10 years, PayPal wanted to let everyone know that now, you can pay with PayPal EVERYWHERE.

And what better way to do that than by launching a 360 campaign featuring a man who’s everywhere (Will Ferrell), and a song we’ve heard everywhere (Fleetwood Mac’s “Everywhere”).

Agency: BBH USA
Sr Cw’s: Myself & Nia Bolling
Sr Ad: Liv Johnston
CDs: Sam Mindich, Rodrigo Nakaza
GCDs: Yohan Daver, Sapna Ahluwalia

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